Client brief - logo design
The client requested a new logo design for their professional photography business. They provided their preferences for colours and competitors’ logos, and they specifically requested to include marbles as the main element in the logo.
The Design Process
After understanding the client’s preferences, we brainstormed and created several design concepts that incorporate marbles as the primary element in the logo. I used Adobe Illustrator to create the final design because it offers the flexibility to create complex layers, I needed to achieve a reflective spherical effect.
The logo incorporates marbles as the primary element and uses a colour scheme that complements the marble element. The final logo design includes a deep blue marble that sits within a camera lens. The design is constructed of many complex layers, which create a reflective spherical effect. The font used in the logo is modern and elegant, which gives the logo a professional look.
Research
After analysing competitor logos in photography, the client was able to identify existing themes and qualities that they liked. I was able to blend some of these designs with the clients personal desires to create a unique and appealing logo design.
The Colour Scheme
The client provided their preferred colour scheme, including deep blue and a light grey. We used these colours as the primary colours for the logo design to complement the marble element and convey the client’s brand identity.
